We’ve all seen the power of the digital world transform interaction with our customers. In this world, content is currency.
The right content drives the customer journey and unifies each and every customer touchpoint. But to manage this content on a global scale across channels in multiple languages requires a new approach.
It demands the right combination of technology and processes across the entire content supply chain from creation, to translation and delivery. The Global Content Operating Model (GCOM) is a comprehensive strategic approach to:
- Manage content across departments and platforms.
- Apply processes that address global content creation, translation and delivery.
- Select and benefit from technology and services that lead to growth and sales.