Various web content management systems were created and have evolved alongside these digital transformations, moving from the digital equivalent of newspapers, magazines, and bulletin boards to cover news, ecommerce sites, community platforms, and many more types of content.
As content became available across more than just websites, content management systems offered multi-channel, multi-delivery capabilities independent of the format. Personalization and optimization capabilities fit mobile computing experiences. Along the while, systems that helped balance the content variation explosion against multi-channel and multi-lingual reach helped sophisticated companies manage their SEO-friendly, regulated, and embargoed media rich experiences.
Ultimately, your Web Content Management system needs to allow your editors to easily create, update, rollback, translate, localize, personalize, and publish content for dozens to hundreds of digital touchpoints or more. Your implementation team needs the flexibility to deliver this content over scaled, robust services in the right formats to your many experiences across a complex digital landscape. The experience is complete if non-technical users can review and test these experiences regardless of the localizations, languages, and contexts you have today or tomorrow.
You want the right people managing the right content and processes to ultimately create compelling experiences for your digitally savvy, evolving customers.