for them to find everything they need about SKF on a single, consistently branded site while enjoying a local experience.”
The company uses its website as a core channel to equip the world with SKF technology knowledge. To support customers on their journey with the brand, SKF needs to help visitors get to the right content as quickly as possible. But owing to a recent number of acquisitions and organic global growth, SKF was running 10 company websites and content management systems representing different business divisions and product lines, as well as many disjointed country sites around the world.
For the customer, this meant a disjointed online experience. Engineers, customers and prospects struggled to find the product and contact information they needed in their own language across the 300,000+ product range.