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_tcm10-4272_w368.png "5 Ways to Boost Marketing Revenue with Big Data")
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
The perfect accompaniment to our DITA Podcast Series, this eBook brings together guidance around what DITA means for your organization, how to prepare for it and also how to build a vision and roadmap for the future. We also provide you with some valuable additional resources to broaden your knowledge around DITA and its benefits to your business. Download »
The first in our 6 part series of "6 Building Blocks for Success with DITA”, this podcast will focus on the topic Motivation Matters. We are seeing the adoption of DITA continue to rise around the world as organizations are looking to streamline their processes around creating and publishing technical product content – but it all starts with Motivation. Download & listen »
Following on Part I, the topic of this week's installment centers on the one of the major shifts involved in an implementation of DITA that many organizations and their authors find difficult – moving from book-based authoring to the topic-based authoring methodology in DITA. Download & listen »
The 3rd part in our 6 part series, this podcast focuses on the process part of a DITA implementation. What are your process decisions about when to check content in and out of your CMS? How do you deal with distributed teams to get a common process for developing and publishing DITA content? Download & listen »
With only two more to go, this 4th podcast in the series focuses on planning for a DITA implementation and the change that will occur in your organisation. There needs to be a focus on how you will write and model content with the new methodologies that DITA brings – and advice on how you can get early wins for projects that show the value of DITA to your business. Download & listen »
This 5th podcast, second to last in our series, focuses on discovering the undiscovered potential of DITA. It’s not all about reuse and localization savings, although DITA is perfect for that. You can also take advantage of the richness of DITA to improve customer experience through publishing personalised content to any device or platform. Download & listen »
The series concludes with our sixth and final instalment, focusing on the tipping point for Component Content Management technology. We'll explain the importance in understanding the differences between traditional CMS and document management systems versus a Component Content Management designed for DITA and cover the criteria that you must consider when selecting such a technology. Download & listen »
David Morgan, Field Marketing Manager, SDL Language Technologies presents this introductory webinar on SDL Studio GroupShare. This hour long webinar offers participants the chance to discover more about this... Watch now »
Gustavo Rodriguez, Senior Sales Executive, SDL, delivers this introductory webinar about SDL Trados Studio 2011, in Spanish. This 30 minute webinar will cover: - An overview of CAT tools and their core te... Watch now »
This webinar recording gives an introduction to SDL Trados Studio 2011 for project managers. This session is delivered in English and lasts for approximately 60 minutes. Watch now »
In this 30 minute webinar recording, Kate Smith, Senior Marketing Executive at SDL Language Technologies will show you apps from SDL OpenExchange that help with translation memory and terminology tasks. As w... Watch now »
Proactive brands like Belgacom are taking their customer service strategy to the next level by adding an additional facet, their customer’s online conversations. By listening to their customers’ conversations online Belgacom is able to engage and proactively resolve any issues or concerns customers are experiencing. By utilizing SDL SM2, Belgacom is now delivering a ‘wow’ factor when it comes to online customer service. Download »
Guest presenter Angelika Zerfass, a translation tools consultant based in Germany will take listeners through some of the key areas within the terminology life cycle during this 60-minute presentation. Watch now »
SDL's Mike Davis, Principal Business Analyst and S1000D Specialist, digs into the topic of using multimedia within S1000D, presented at SDL's "Ask An S1000D Expert" Tour stop in Warner Robins, GA on October ... Watch now »
This webinar will be presented by James Ainsworth, Social Media Manager for SDL Social Intelligence Division. The webinar will present the findings on a broad range of topics centered around this Year’s bigg... Watch now »
Ed Hougardy of Boeing's AWACS program gives an overview of AWACS and S1000D; presented at SDL's "Ask An S1000D Expert" tour stop in Seattle, WA on May 25, 2011. Watch now »
Images from social media that expressed our feelings about the Boston Marathon tragedy. View now »
Jeremy Murrell, Director of Research Excellence at Brown-Forman, talks about using Social Intelligence to predict customer behavior. Watch now »
We asked experts Jeremy Murrell and Megan Haering from Brown-Forman about some key insights and benefits they have found from adopting Social Intelligence into their research and marketing strategy. Watch now »
Jim Ensminger of PEO SUB, PMS 401, Submarine Acoustics ILS, US Navy discusses his experience with a large acquisition program and moving to an S1000D environment, presented at SDL's "Ask An S1000D Expert" To... Watch now »
_tcm10-4268_w368.png "Burt's Bees Use Case Example")
To fully understand your target market, it is important to evaluate all types of data. Social media data allows you to tap into a resource that is completely unbiased, unsolicited and user generated. By applying our virtual ethnography method to the Clorox acquisition of Burt’s Bees, this study will show you a comprehensive understanding of Burt’s Bees audience behaviors, and how to turn this understanding into action. This is achieved through the rigor behind our virtual ethnography approach to social media data paired with detailed analysis and business recommendations. To demonstrate the virtual ethnography approach in action, the SDL Social Insights team examined the effects online surrounding the acquisition to show how businesses can target messaging using social media data. Download »
With social data you can look backward, forward ---and most importantly---to make predictions about how your customers shop, share and advocate for you. Read this brochure about SDL's Customer Commitment Framework to learn more about SDL's solution for real-time customer experience management. Download »
As the market leading terminology management technology since 1990, SDL TM and MultiTerm solutions help to manage complex and large scale terminology projects alongside your translation projects. SDL's suite... Watch now »
In this webinar you will gain new insight into how companies can leverage centralized localization and translation technologies and services to increase revenues, reduce costs, and strengthen brand – all whi... Watch now »
Translation processes are complex and require a close collaboration between an organization and the translation services provider. All parties involved, including the customer, project managers, translators, customer reviewers, technical writers and localization engineers have to coordinate closely to create high-quality translations. Furthermore, issues and misunderstandings must be eliminated in order to execute projects efficiently and most of all successfully. In this webinar you will learn how to achieve this cooperation and uncover optimization potential. Download »
Intelligent Marketing for Effective Campaign Engagement - The information revolution has connected people in powerful ways and redefined industries. It has produced a new type of consumer and forced unprecedented shifts for companies. Download »
Download the Ecommerce Best Practice Compendium Whitepaper Download »