The customer journey is driven by content
To deliver a consistent customer experience, you need to think about the entire customer journey. Today, that customer journey is driven by content.
After initial customer engagement, companies don’t pay enough attention to the content that supports customers beyond the point of sale. If a problem arises, content must empower customers to solve their own problems. This keeps them satisfied and converts them into loyal advocates. It also actively reduces the cost of supporting that customer.
However, delivering content that empowers the customer in this way is complex. Content must be informative, relevant, and consistent. It must be easily accessible, regardless of language or device. It must also be easy to create, reuse, and share so that you can scale your business towards the future.
Discover how SDL LiveContent brings all these elements together to enable you to easily create compelling and useful content, and manage that content through all the relevant touchpoints in the customer journey.