Smarter merchandizing
Cross-sell, upsell, promotions, best-sellers, ranking…The conundrum of showing the right products to the right customer, in the right context while yielding the best results for your store, makes eCommerce merchandizing a black art.
With smarter merchandizing from SDL Fredhopper, you are able to take what you know about your shoppers, blend it with product and business data and offer the shopper the most relevant, best-performing merchandizing campaigns, without all the traditional heavy-lifting.
SDL Fredhopper provides merchandizers with capabilities to dynamically rank products based on a ‘ranking cocktail’ blend of customer, business, and contextual data, to mix and match products to create the best upsell and cross-sell bundles, and to continuously adapt and optimize with business rules and control.