SDL Email Manager 
 Personalized email marketing that's  
 relevant and reported in real time 

With email inboxes overflowing, it’s tough to grab customers’ attention. Only messages from the most valued brands make it through spam filters and get read. Email Manager campaign management tools are designed to maximize recipient engagement.

• Review the full email communication cycle from concept to implementation
  • Evaluate creative elements
  • Track deliverability
  • Compare to industry and competitive benchmarks
  • Manage message content through the desktop user interface
  • Upload and review creative content
  • Create and manage templates
  • Preview and approve campaigns
• Control content delivered to customers
  • Personalize subject lines and greetings
  • Customize messages for each recipient based on profile and behavioral data

• Trigger message delivery based on customer events or activities to increase response
  • Reach out to new contacts and welcome new customers
  • Update customers with order confirmations and shipping dates
  • Advise shoppers of products back in stock
  • Incentivize cart abandoners to return and complete a purchase
• Create, save and make select lists
• Include the web version of a message, complete with personalization
• Automate unsubscribe and bounce-back processing
• Integrate with existing CRM, SFA, data warehouse, eCommerce and other systems through web service API

It’s a fresh start for email marketing. Campaign Management Services takes the guesswork out of developing data-driven, personalized email marketing campaigns that arrive at the times when customers are most likely to respond.

• Send emails that are welcomed by customers because they are relevant and timely
• Manage an entire campaign from the desktop user interface
• Customize messages to specific customers or groups
• Control delivery to maximize open rates

Marketers no longer need to worry about unopened email or messages that end up in the spam folder. Email Manager changes all that. Campaign Management Services facilitates highly targeted, personalized email marketing, ushering in a new day for marketers. Now messages arrive when planned, carrying the offer that sophisticated data-driven targeting has shown to be most appealing to the audience. Timely, relevant messages improve response rates, sales and return on marketing spend.