SDL Customer Analytics 
 Enhance the customer experience with  
 dynamic, data-driven communications 

To understand their customers, marketers must draw upon the complete data assets available for each individual. SDL’s customer analytics software allows marketers to aggregate and access data captured through traditional channels, email, online and social media to use for analyzing and understanding customers.

• Consolidate purchase data, social media conversations and descriptive data along with responses to direct communications and surveys to create a single clear view of the customer
• Use visualization techniques to observe patterns in customer data
• Reveal hidden behavior embedded in customer transactions
• Define and profile customer segments to understand similarities and differences between types of buyers

Our customer analytics software is an intuitive, train-of-thought analysis tool, designed for marketers with basic to advanced analytical expertise, providing

• Information and customer insights in easy-to-use charts, graphs and reports
• Deeper data exploration using reusable report templates
  • Cross-tabulation
  • Venn Diagram
  • Mapping
  • Query
  • Pareto
  • Cluster
  • Auto Comparison
• On-demand analysis for real-time decision making
• Simplified count and selection inquiries using Query Forms built with common business terminology

Data-driven customer insights from the desktop tool are used to initiate timely, relevant communications with customers that drive sales and ultimately improve marketing ROI.