Connect data to wow your customers on every step of their journey

Unlock data-driven customer insights with advanced analytics

Don’t guess at what drives your customer’s experience. Define, measure and predict their behavior across the entire customer journey. With SDL’s advanced analytics for web, campaigns and consumer behavioral modeling, you can unlock the power of data-driven marketing to deliver the products customers want and the messages that resonate across markets, languages and touchpoints.

Single customer view

Data-driven campaigns

Customer insights

Customer profile analytics

Capture and evaluate the context of every customer interaction. Combined with historical customer data and easy to set up marketing rules, you can apply this intelligence to provide customers with relevant online experiences.

Campaign analytics

Segment customers across data sources based on interests, preferences and demographics to strategically target them with the right content to drive conversion. Adjust your campaigns based on customer behaviors as they move along the buying journey.

Customer journey analytics

Convert online conversations into data-driven insight to get a clear picture of how your brand and products perform against the competition worldwide. Track and measure consumer reactions to campaigns and product launches and benchmark your performance against your competition.

Maximize your customer experience by combining it with:

Make every campaign count with content tailored for your customer, wherever they are.

With a catalog of over 200 languages, SDL can help you reach virtually any customer or prospect with content in their preferred language across multiple channels.

Optimize every customer touchpoint by predicting what customers will search for, click on and buy.

Customer Success Stories