Alterian is now part of SDL! SDL has acquired Alterian to enhance its global customer experience solutions.
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 SDL Intelligent Marketing Suite 

Create a Successful Customer Experience

When it comes to providing customers with a successful experience, there is no “one-size fits all” solution. A truly successful brand designs the customer experience around highly personalized and segmented activities and events that are meaningful to their consumers. To do this, marketers must first listen to customers across the various touch points, understand customers at an individual level and communicate with them in a way that is engaging for them and successful for the brand.

Analytically-based Engagement across Traditional and Digital Channels

The SDL Intelligent Marketing Suite meets marketers’ requirements with three integrated products which provide the foundation for managing the Customer Experience.

SDL Customer Analytics, including our high-performing Engine database, enables brands to consolidate data and obtain a thorough understanding of their customers. 

From simple, automated campaigns to complex, multi-channel campaigns, SDL Campaign Manager provides marketers the tools they need to drive transactions. 

For a seamless execution across digital channels, SDL Email Manager enables marketers to deploy analytically based communications with individual customers.

Industry Solutions

Today’s most successful retailers use a single view of their customers to understand how they want to engage with their brand. By following the customer’s lead, these retailers initiate meaningful interactions that generate lasting, high-value relationships.

Travel and Leisure
The SDL Intelligent Marketing Suite for Travel & Leisure will help you consolidate data from customers, understand their behaviors and create personalize, multi-channel communications – before, during and after their interaction with you.

Consumer Goods
The SDL Intelligent Marketing Suite for Consumer Goods will help you become more consumer-centric so that you can better connect with your customers and create a strong brand advocacy – across traditional, digital and social channels.

Online Gaming
The SDL Intelligent Marketing Suite for Online Gaming enables marketers to connect with their customers and prospects like never before – creating increased loyalty through a more personalized customer experience.


Utilizing a global project methodology, the SDL Implementation Services team helps clients quickly achieve value from their investment in SDL solutions through expert implementation, configuration, integration, and deployment. We work collaboratively with clients to execute a customized project plan that best suits the client’s unique timelines, solution objectives, software dependencies, hardware and network pre-requisites, workflows and operational goals.

Whether you work with SDL or one of our 70 global partners to implement your SDL solution, you are sure to obtain the very best in implementation and support. SDL Partners work directly with us across the globe, helping customers plan, implement and deliver the SDL suite of products. From the SDL Intelligent Marketing Suite to our individual products – SDL Email Manager, SDL Customer Analytics and SDL Campaign Manager – you will be sure to get best-in-breed service and support. Our partners include interactive agencies, marketing service providers and system integrators. (link to partner page or listing)

Extended Marketing Capabilities

Beyond our three core products, the SDL Intelligent Marketing Suite provides integration points with additional solutions within the SDL portfolio, as well as industry-leading 3rd party applications. Optional components are available for executing campaigns via web, multi-media, mobile and social media channels. Just as SDL Customer Analytics captures behavioral data from SDL Campaign Manager and SDL Email Manager, it also consolidates the interaction data from all of these additional digital channels to ensure complete multi-channel intelligence is available to marketers for managing the Customer Experience.

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SDL Customer Analytics

SDL Customer Analytics includes the high performance Engine database and enables marketers to consolidate the appropriate data to develop a thorough understanding of their customers. The SDL Customer Analytics UX leverages business language for ease-of-use by marketing people in various roles with varying skill levels – placing powerful analytical capabilities directly into the hands of marketers.