Create a Successful Customer Experience
When it comes to providing customers with a successful experience, there is no “one-size fits all” solution. A truly successful brand designs the customer experience around highly personalized and segmented activities and events that are meaningful to their consumers. To do this, marketers must first listen to customers across the various touch points, understand customers at an individual level and communicate with them in a way that is engaging for them and successful for the brand.
Analytically-based Engagement across Traditional and Digital Channels
The SDL Intelligent Marketing Suite meets marketers’ requirements with three integrated products which provide the foundation for managing the Customer Experience.
SDL Customer Analytics, including our high-performing Engine database, enables brands to consolidate data and obtain a thorough understanding of their customers.
From simple, automated campaigns to complex, multi-channel campaigns, SDL Campaign Manager provides marketers the tools they need to drive transactions.
For a seamless execution across digital channels, SDL Email Manager enables marketers to deploy analytically based communications with individual customers.
Industry Leading Solutions
Beyond our three core products, the SDL Intelligent Marketing Suite provides integration points with additional solutions within the SDL portfolio, as well as industry-leading 3rd party applications. Optional components are available for executing campaigns via web, multi-media, mobile and social media channels. Just as SDL Customer Analytics captures behavioral data from SDL Campaign Manager and SDL Email Manager, it also consolidates the interaction data from all of these additional digital channels to ensure complete multi-channel intelligence is available to marketers for managing the Customer Experience.
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