Marketing Data and Consumer Privacy: What Your Customers REALLY Think  

It’s not just data; it’s personal.

Big data is a big story in the marketing world: Marketers now have access to a wide range of consumer insights that they couldn’t access even five years ago.  However, with this eye-in-the-sky, limitless availability of insights, there comes an unprecedented threat to consumer privacy – not least from the perspective of the consumer. And it comes as little surprise that people are guarded about sharing their data.

This study looks at how newly-empowered consumers are fundamentally changing industries and brands. Find out what 4,000 customers REALLY think about marketing data and privacy.  View the infographic below and download the full report for an in-depth analysis of the findings.

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Get a copy of this Data and Privacy Infographic here so you can easily share it.