Website globalization. Create that perfect balance between centralized campaign management and locally relevant content. Facilitate easy website localization and translations, while retaining control over mission-critical messaging.

Brand management. Maintain control over brand-critical content to all websites and digital marketing platforms through automatic sharing of brand-related assets.

Target audience marketing. Create targeted websites and web content for your target audiences based on visitor profiles and segments while saving time and cost through reuse of content assets.

Multi-channel marketing. Manage and launch your growing channel-specific assets while benefiting from content reuse and synchronization between channels. Web, email, mobile sites and print benefit from an inherently integrated approach to content management.

• Global impact – localized, translated or unique content for specific locations or markets
• Branding – consistent brand identity through shared messaging and layout
• Multi-channel effectiveness – a single point in which you can manage web, email and mobile channels
• Operational efficiency – tailor your implementation towards optimized processes and role division within a single platform with tools for every contributor

BluePrinting provides a flexible content modeling mechanism, which models both content requirements and processes.

This includes:

• Separate management of content, layout, applications and visitor profiles
• Shared assets across websites and channels
• Localized assets for local markets, including reusable translations for sites with shared language requirements
• Local content for local campaigns or market initiatives

During an implementation scan, you can match your specific business objectives with your BluePrint model. From this, you create a BluePrint model that reflects your organizations priorities and channel requirements.

You can identify what you want to control centrally (such as brand elements or corporate information) and what you want to adapt for local or channel-specific rollout (such as campaigns or special offers).

• Translation management
• Central control, local flexibility
• Accelerated global rollouts

• Consistent messaging and look-and-feel
• Reduced time-to-market
• Consistent customer experience
• Compelling visitor experiences
• Targeting, profiling & personalization

• Anywhere, anytime, any channel
• Engage customers in their channel of choice
• Simplified management and cross-channel rollouts