China Eastern Airlines: Rebrand Reaps Rewards

China Eastern Airlines: Rebrand Reaps Rewards

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China Eastern Airline's 60th anniversary provided an opportunity for it to rebrand itself and provide a better digital experience in the international arena as part of its strategy to increase sales. Within four months of the launch of its new website, China Eastern achieved impressive results including brand consistency across 14 websites and in 9 languages, increasing unique views by 19%, conversion rates by 300% and the bounce rate reduction by 37%.