Tridion for Global Website Management

Protect your brand identity and increase its equity with global website management and avoid disparate CMS systems and inappropriate use of branding elements.

With Tridion you can establish one voice for your brand and maintain your authenticity in any language, on any channel. Tailor your message to local markets and personalize the customer experience to make it even more relevant.

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Global Website Management you can trust

How RWS technology and services enhance NH Hotel Group’s digital eco-system, helping them meet business goals.

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“The Unilever brand is vital to the organization. The timescale for our project was extremely tight and there’s no way that this could have been achieved without the Tridion team.”

Katherine Attoe, IT Manager.

“It’s important to us to have strong relationships with our suppliers and partners. Our business moves quickly and we can only work with companies who share this understanding and work at our pace. You fit this bill and support us in meeting our strategic goals.”

Jeremy Walters, Head of Systems Development.

“The introduction of the Tridion CMS to our organization streamlined processes and gave self-service control to our business end users. It made it easy to create and manage hundreds of white labeled versions of the website. It also reduced our operational maintenance cost of the websites, and the value of the content increased through smart reuse.”

“Our aim was to make the OMRON brand more visible online and easier for customers to use, while also introducing new personalized services. Tridion’s robust technical architecture, combined with the design and UX improvements, will transform OMRON’s ability to engage with customers in their own language and on their preferred device.”

Harvey Turner, Dept Agency for OMRON.

Use cases

Branded house House of brands Multilingual personalization

Managing a strong global brand across myriads websites, languages, channels and devices is not always easy and can easily get out of hand.

With Tridion your central marketing organization can streamline their workflows with cloud based, easy to use Web Content Management. Rather than copying and cloning websites for new markets or channels, Tridion’s unique BluePrinting® manages this for you so that your brand is well protected, not just on day one after go live, but ongoing and on a global scale.

Don’t let managing multiple brands with ever-growing number of products become a burden. Tridion’s unique BluePrinting® feature controls any number of brands for you from within a single, cloud based Web Content Management environment so you don’t have to outsource your campaigns and websites.

Gain economies of scale and allow brand managers to run dedicated campaigns and spin up microsites. Multiple brands with independent voices can now go-to-market faster under corporate guidance.

Enable your brand to connect to each customer through dynamic, localized experiences. Our Global Website Management solution allows you to run dozens of local country sites, and find the perfect balance between central control and local flexibility.

Experience optimization lets you target promotions and run A/B tests so you can find out which message works best.

Explore the various Tridion Sites CMS Editions

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Key capabilities

Centralized marketing content

With Tridion, you can create, curate and localize marketing content at scale for multiple brands and markets.

Run campaigns, launch products and services and communicate in an agile manner, all from a single centralized platform.

Unify marketing workflows

There is a lot to be gained by standardizing processes and workflows for content creation, approvals, translation and publishing. With Tridion you can do so on a single platform, while tailoring it to suit the needs of local markets.

Launch orchestration

Launching a product or service in one region, while other regions follow weeks or months later, reflects badly on your brand. With Tridion you can launch on a global scale, letting the system handle the dependencies and content variations.

Content as a service

Hand over the hassle of having on-premises technology to RWS. Let our experts run your platform and choose our Content as a Service deployment model. We’ll manage the backend in the cloud, while you remain in control of the digital experience.

Key results

Build a strong global brand with a local voice.

58% cost savings on multi-lingual brand content.

65% improvement on mobile visitors.

20% reduction in website bounce rate.

20% increase in organic traffic.

90% increase in lead conversions.

Digital-first globalization strategies research report.

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