We’ve all been there... We click on a site, scan the home page and, five seconds later, bounce out. Now imagine what happens if your website isn’t even localized to your reader’s language.
Our radar for things that are not relevant, authentic or local is now finely tuned. While as consumers we know and live this reality, as marketers we’re letting sub-optimal localization slip through. And, as recent studies show, speaking your customers’ language (and speaking it like a native) needs to be at the top of your priority list.
To make sure this doesn’t happen on your website, our latest white paper explores the 7 best practices for multilingual website success.