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Lexus: Promoting a Consistent, Pan-European Luxury Brand

The Lexus pan-European website has been adopted in more than 29 markets, delivered in 23 languages from the Czech Republic to Spain and from Finland to Italy. As a result of its redesign, the total number of site visits in the core European markets increased by more than 500%.
Case Study:

Lexus: Promoting a Consistent, Pan-European Luxury Brand