Huawei Experienced Growth Globally by Being Locally Relevant

Huawei is a leading provider of global information and communication technology solutions operating in 170 countries, reaching over a third of the world’s population.

Huawei needed to create content and convey messages that resonated across languages and cultures. To achieve this required managing the complexity of delivering digital marketing experiences on a global scale, maintaining brand consistency, while still delivering regionally nuanced understanding.

After an extensive screening process, Huawei chose SDL Marketing Solutions to help Huawei enhance experience to its global customers, in each of their local countries.

Download the case study and discover how Huawei:

  • Increased page visits by up to 20% 
  • Increased conversion rate rose by up to 20% 
  • Unified brand image 
  • Improved marketing management efficiency