In the age of the customer, digital experiences and touchpoints must be not only available but also relevant to customers’ local needs. For this reason, enterprises are operating a multitude of websites, often localized by language or geography.
All of this requires coordination, and enterprises are finding that their current technologies, processes and operating models must evolve to support global web and content operations.
In this study, Forrester identifies translation-related barriers that obstruct global web success and provides key recommendations that will enable enterprises to gain competitive advantage.
Key findings include:
- 92% of global enterprises struggle with web localization
- 36% of global enterprises have 10+ content repositories
- Only 29% of enterprises have their Translation Management System integrated with their Content Management System
- Only 19% of enterprises have a global content operating model
Remove Translation Barriers That Obstruct Digital Experience Success, a September 2016 commissioned study conducted by Forrester Consulting on behalf of SDL.