China Airlines decided to introduce a new global web content management system in order to expand their international business, increase global brand awareness, improve online service and provide its travelers with a high-quality visitor experience. The new website now displays content tailored to the traveler’s location, and the destination for which a visitor searches and personalization features improve the visitor experience. Following the launch, the amount of traffic doubled, and conversion rates increased by 90%.
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China Airlines: Achieving conversion rates of 90%