Looking Glass

Looking Glass is an in-store intelligent digital ad platform that delivers personalized ads, increasing conversions and providing real-time behavioral insight. 

It uses a combination of visual recognition, cognitive computing and dynamic publishing. Looking Glass captures the most essential information about a customer using a network of cameras. 

By analyzing information patterns such as age, gender, dwell time and traffic patterns against personas and customer journeys, it serves real-time, personalized ads using in-store digital displays located at strategic points throughout the store, including POS.