How KONE Migrated Its 50 Websites and Raised Conversion by 20%

When KONE decided to migrate its websites to a more stable and dynamic platform, it had to address region-specific content, mobile display and faster performance on site. The manual process of localizing and managing web content was also slowing them down. But in little over a year, the migration was complete and KONE was seeing a 20% lift in conversion rates. How did this global brand streamline its processes, meet local needs and transform the online customer experience?

The challenge: Updating multilingual sites to improve the customer’s web experience

Alongside its corporate site, KONE runs over 50 regional websites in more than 30 languages around the world. While the site structure is the same across regions, the content can differ based on local market products and requirements. Marketing managers in each country are responsible for localization and updating website content.

The local marketing teams faced huge delays when working with translation providers, as they often relied on email and word documents for their ongoing communication. Copying and pasting files to local sites was a daily reality and just one process could take up to 45 minutes. With over 100 content contributors and rapidly changing copy, KONE was not able to quickly post or update information about its products and services, which was preventing new leads.

The solution: Hassle-free localization and web content management

“I was surprised that the project was carried out so smoothly, because that hadn’t been my experience with past CMS migrations at KONE. Even though we were working with a
brand-new version of SDL Tridion, we didn’t have any outstanding issues.”
Kari Leppänen, owner of Online Marketing & Communications Solutions at KONE

KONE conducted market research and identified possible solutions for web content management. It then reached out to five technology integrators for their advice. One of those integrators was HintTech, an enterprise digital agency and a long-standing SDL partner. Based on HintTech’s recommendation, KONE did a side-by-side comparison of SDL Web and Sitecore, choosing SDL Tridion for web content management. KONE also explored SDL Language solutions, opting for SDL WorldServer to automate the localization process. According to Leppänen, “The solutions better served our needs in every way. Being able to accommodate the current set up and integrate with new solutions as we plan for the future was a key decision factor.”

After six months, HintTech had locked down the migration parameters and within 12 months, all 50+ sites had been migrated to SDL Web, with local domains set up for every region. SDL WorldServer was now running on the backend, ensuring efficient translation processes and enabling cross sharing of existing translations and terminology. Translation providers and KONE marketers were uploading copy directly to the web platform, saving them valuable time.