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SDL Tridion DX: Latest Analyst Recognition and Research Roundup

In terms of analyst validation for SDL’s web content management solution (WCM), SDL Tridion DX, 2018 has been pretty successful, demonstrating our ability to push the boundaries with product innovation, customer momentum and execution.

In case you’re not familiar with the technology, Tridion DX combines the best of Web Content Management with SDL Tridion Sites, and Structured Content Management (CCMS) with SDL Tridion Docs. It’s a powerful platform that’s being used by the world’s biggest brands to transform customer experiences.

This is what the analysts are saying:

Gartner: Magic Quadrant (MQ) published for Web Content Management¹

Gartner’s Magic Quadrant for Web Content Management, was just released in early July, which evaluates leading WCM vendors in the market, including SDL Tridion DX, based on completeness of vision and ability to execute. SDL Tridion DX receives “leading edge" scores – or higher – for all Critical Capabilities covered in the report.

Ovum: Decision Matrix: Selecting a Web Experience Management (WEM)) Solution, 2018–19²

To add to SDL’s position in Gartner’s MQ, Ovum recently covered SDL Tridion DX in their Decision Matrix: Selecting a Web Experience Management Solution, 2018–19 report, naming SDL a Leader amongst a total of 12 platforms!

This is great recognition, and we at SDL are very proud that our web content management platform, SDL Tridion DX, has been named a Leader in this report for the second time in a row and we encourage you to read the full SWOT analysis.

Among the highlights, Ovum specifically calls out SDL Tridion Sites’ (part of SDL Tridion DX) strengths in:

  • Experience optimization, to enable personalized experiences using both web-session specific data and customer data
  • BluePrinting®, to manage content relationships and dependencies across languages, brands, and channels
  • Integration / interoperability, based on a rich set of APIs and product connectors
  • Artificial Intelligence, to deliver the right content in the right context across all touchpoints

 In looking at the opportunities for SDL, Ovum describes:

  • How the integration of SDL Tridion DX with SDL’s translation technologies can be a decisive factor for enterprises when it comes to choosing a new WEM system
  • How SDL can take further advantage of the trend in larger enterprises to build service layers on top of WEM systems, using the Tridion DX Content as a Service (CaaS) deployment model

When examining the scores that SDL Tridion DX received, the solution stands out in core capabilities, interoperability, scalability, digital asset management, architecture and administration, aligning very well with enterprises’ needs to support their current and future digital experience initiatives.

Additional Research: Explore more and what’s coming up

As you may have seen earlier this year, Ars Logica named SDL Tridion Sites among the top 3 WCM platforms in its Compass Guide to WCM (also covered by CMSWire). We certainly encourage you to read the SDL Tridion Sites 8.5 product evaluation, along with the consolidated scorecard of vendors analyzed in the Compass Guide series. SDL Tridion Sites ranked highly across both business and technical criteria, leading the industry in content marketing tools, extreme scalability and enterprise tech stack leverage.

We also have research planned for release later this year, including an upcoming Forrester Wave™ for Web Content Management Systems and another update to the Gartner Magic Quadrant for Digital Experience Platforms – and we will be sure to keep you posted in another research roundup.

 

Sources../

1Gartner Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 30 July 2018

2Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2018–19, Sue Clarke, 6 July 2018

 

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.