Recommended solutions for global authoring challenges
The implications of not embracing global authoring standards are high. Therefore, it pays to have a sound strategy to handle the most common challenges:
Challenge 1: We have distributed teams, non-trained authors, and subject matter experts all collaborating on content development. We need a way to control quality and ensure brand consistency.
Solution: Global authoring guidelines should clearly define quality standards that are applicable to all content—even content that is not slated for translation. This will result in clear, concise content that is easy to read and translate. It will also help you achieve “one voice" communications that uphold your organization’s branding and style guidelines.
Challenge 2: Our customers can’t understand our content due to inconsistent terminology.
Solution: Again, global authoring guidelines should clearly define all standards that affect the clarity of the end product. Part of your strategy will include a terminology glossary, so that everyone in your organization is using the same terms at all times.
Challenge 3: Our translation costs are prohibiting us from expanding into new languages.
Solution: Global authoring practices produce content that can be translated faster and more accurately, which lowers costs and allows you to translate more content for the same budget.
Challenge 4: There is too much to track and too little time to produce high-quality, effective content and translations.
Solution: When you plan for globalization from the start, you reduce the time it takes to produce and translate content, and you end up with higher-quality results.
If you’ve run into any of these problems, don’t despair. By taking a methodical approach to developing and enforcing global authoring standards, you can overcome every one of these challenges and enjoy reduced translation costs and timelines, along with higher-quality content and translations.
For a more comprehensive guide to overcoming these challenges in your organization, watch my recent webcast “Global Authoring: Optimizing Content for Global Audiences," and stay tuned to this blog for more tips and best practices for designing and enforcing your own global authoring guidelines.
Previous posts on global authoring:
→ Ready, Set, Write: Global Authoring Guidelines for Lower-Cost Translations