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10 Tips for Better Web Globalization in Life Sciences, Part 3

In this blog series, I’ve been offering guidance on what should be top of mind for life sciences companies today. Last time, we looked at three web globalization tips on the importance of mobile, understanding and supporting visitor behaviors, and social engagement. Before that we explored tips for building a language strategy.

Four Final Tips for Better Web Globalization in Life Sciences

In this final post, let’s take a closer look at the significance of a global gateway, how to deal with regulatory requirements, the importance of proper imagery, and why web visitors expect a first-rate experience from your global website.

Tip #7 – Improve your global gateway

One of the easiest “wins" a company can make in increasing traffic to local websites is to improve the global gateway. And you can begin by conducting a global gateway audit to understand how users find their way to your local websites – how they succeed and how they fail. At a minimum, your website should feature a prominent globe gateway in the header of both your desktop and mobile websites.

Tip #8 – Balance legal requirements with usability

While legal requirements are a fact of life for many companies, that doesn’t mean the implementation of alerts and notices cannot be user friendly. Notifications should be in the visitor’s local language, and they should be promoted in a way that avoids being mistaken for browser error messages or virus alerts. Usability testing should also be conducted for scenarios where visitors navigate from the global .com websites to their local websites.

Tip #9 – Stand apart by localizing your images

The photos you use of people and places send powerful messages about how invested you are in a local market. By going the extra distance and using local models and locations, you send users the message that you are truly a local company. Web Experience Management technology is available to help with the management of images and other web components, so you’re able to provide visitors with a locally relevant experience, more efficiently.

Tip #10 – Look to other Internet leaders

Finally, always keep in mind that web users are constantly being trained to expect that their languages will be well supported by fast-loading, multilingual websites, such as Google and Facebook. Do not assume that users should expect less of life sciences websites. The experience that users have with your website is colored by expectations for usability that have been established by the leading global websites.