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10 Tips for Better Web Globalization in Life Sciences, Part 2

I recently studied 25 leading life sciences companies and benchmarked their global websites in a report for SDL. My findings showed that there is room for improvement for web globalization in this vertical.

To help, I’m sharing some key best practices that could be beneficial to any business. Last week’s post offered three tips for building a language strategy and providing global consistency for your life sciences website.

Three More Tips to Better Web Globalization

Today, let’s review the importance of mobile, understanding and supporting visitor behaviors, and social engagement.

Tip #4 – Make your website mobile-friendly

The leading life sciences websites are responsive or adaptive websites – meaning they adapt to a range of mobile device screen sizes. If your company doesn’t have a mobile-friendly website, this should be a top priority. And to properly serve mobile websites to mobile devices, Web Experience Management platforms provide server-side functionality that goes beyond responsive web design to provide things like contextual image delivery, video transcoding, and content relevance. But keep in mind that adapting to the mobile device is just the first step; adapting to the user is the ultimate challenge.

Tip #5 – Focus on usage scenarios

What are the major usage scenarios you need your localized site to support? For example, do you want users to be able to quickly find product data sheets or be able to contact a local sales team? Each scenario requires understanding the journey the user takes from the home page to the destination. By doing so, you can assign a localization cost to each scenario, so you ensure that users stay within their language every step of the way.

Tip #6 – Get social, one language at a time

Companies like Merck and Bayer are showing that life sciences can be more engaged with users via social media – and can even promote this on the country home pages to further improve engagement.