SDL (LSE: SDL), a global leader in content creation, translation and delivery, today introduces its SDL Proxy DX solution, a comprehensive managed service powered by Hai, SDL's linguistic Artificial Intelligence (AI) – providing everything a company needs to launch, operate and optimize any number of multilingual websites. SDL Proxy DX provides an end-to-end platform with hosting, localization, ongoing content management and analytics-based optimization, aimed at customers looking to grow their digital business on the global stage, and increase engagement with local audiences.
While international expansion unlocks the potential for growing client bases and revenues, companies struggle to handle the growing scale and pace of content demands. According to Forrester Consulting’s report ‘Today’s Content Supply Chains Prevent Continuous Customer Journeys’, three quarters (73%) of respondents don’t feel fully equipped to manage the increase in content volume. Additionally, companies often deal with one or even multiple disparate web content management systems that offer little or no multilingual capabilities. Localizing content across such an inadequate and fragmented marketing technology stack inherently leads to disjointed customer experiences and diluted buying journeys.
SDL Proxy DX solves theses complexities, bridging internal silos and systems, and giving companies a way to rapidly launch localized websites, providing a service that automatically mirrors source website content to any target language. In addition to website translation, the service uniquely provides content and traffic analysis, helping organizations with Search Engine Optimization (SEO) and increased conversions.
Customers can choose from a spectrum of translation options, to suit particular content types. SDL’s Neural Machine Translation (NMT) and Linguistic AI, powered by Hai, are embedded throughout the platform, enabling increased speed, agility and scale to securely translate and deliver multilingual content including the most challenging languages – Russian, Chinese, and Korean. Through data analytics and insights, companies can also understand visitor behaviors to optimize their website content and drive more conversions, while applying localization budgets in the most cost-effective way. Translation options include machine translated, human translated, machine translated with human post-editing and transcreation services, with any combination of these options for different parts of their websites. This ensures the optimum mix of speed and cost can be achieved.
"At SDL we always try to go beyond the ordinary by addressing the complex content challenges companies currently experience. We develop solutions that not only fix issues, but present opportunities to go global faster. We know that translation proxy solutions can help organizations localize their websites, but we identified additional requirements that are not met by these solutions today. Our end-to-end offering plugs those gaps with a combination of SDL Linguistic AI and NMT, alongside a range of extra services focused on business outcomes, rather than the tactical execution of running localized websites," Jim Saunders, Chief Product Officer at SDL. "SDL Proxy DX eliminates the need to maintain a range of technologies and in-house skills while allowing companies to engage with customers in a global way that's never been possible before."
SDL Proxy DX provides an easy to use portal interface for managing translated webpages across several languages and markets. As a managed service it simplifies day to day operations and helps companies reach their global ambitions. The solution continuously scans a source website for updated content, routing the changed content through the correct translation workflow for quick and easy reviews and approvals. This, alongside SDL's 17,000 linguists, provides companies with highly localized translations, across all industries, generating even more value for marketing campaigns and web-related content.
Notes to Editor:
SDL Proxy DX, formerly known as SDL Multilingual Website Solution, first launched at SDL Connect 2018.