SDL (LSE: SDL) has today announced the acquisition of bemoko, a supplier of mobile web solutions that optimize the user experience across all mobile devices. The addition of these technologies enhances SDL’s existing capabilities to deliver dynamic content to any device and to maintain the company’s recognized leadership position in managing the digital experience.
Customer experience on mobile is not just about resizing web content for smaller screens; it’s also about delivering the content that the customer wants when they are mobile. People want specific information when they are mobile and this requires a sophisticated intelligent delivery tier, rather than silo mobile strategies. SDL has been leading the way in delivering on this vision to provide customer-relevant and personalized content at any time, in any language and on any device.
Bemoko has been the vanguard of mobile and omni-channel web delivery technology since it was founded in 2007. It has delivered award-winning mobile and multi-channel web solutions for large brands in the US and has helped major UK brands and charities put mobile at the center of their sales and marketing strategies.
“Delivery of content is rapidly becoming more and more complex and yet most of the current methodologies are just not capable of keeping pace. Most technology vendors are still grappling with mobile, using bolt-ons to deal with screen-size. Omni-Channel is the next generation of content delivery, and the notion of ‘One Web’ is a radical transformation in digital engagement,” said Mark Lancaster, CEO SDL.
“Combined, SDL and bemoko will deliver the most progressive omni-channel web content delivery platform available - way ahead of anything else available in the market,” said Mat Diss, MD bemoko.” We are really excited about the future possibilities that will result from bringing our two companies and technologies together.”
With customers such as Lexus Europe and Mandarin Oriental, SDL already has a strong track record in delivering customer experience across multiple online channels.
This acquisition will immediately enhance what SDL can provide ‘out of the box’ to speed customer implementation of mobile website management and multi-channel delivery.