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The Advantages of Rich Media

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Today, most companies know that their customers crave, even demand, multimedia content. Many respond by simply uploading videos to YouTube. While this approach is fast, it introduces long-term problems by neglecting standard print and web processes. In addition, content contributors face the pressure of creating more content, with the same time and resources, but without the benefit of established tools and practices. This has obvious impacts on both quality and efficiency. This video explores some key areas around the use of rich media in technical communications, including market trends, globalization, conditional elements and more.

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