Globalization in the Automotive Industry

Globalization in the Automotive Industry

Rapid global content delivery for automotive customers, dealers and global service centers

Automotive companies must make information available in a wide array of languages to meet the needs of their global client base. SDL works closely with key industry players to manage the delivery of all related information into different languages

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DaimlerChrysler 與 SDL 將翻譯產能提升 35%
CNH - 經銷商網路可取得多語言 eSupport 技術資料庫
全球資訊管理解決方案簡介
SDL KbTS 產品簡介
SDL TMS 產品簡介
OneWeb 白皮書：「在地化管理全球品牌」 - Forrester Consulting
全球資訊管理的整體經濟影響

In today’s global climate providing multilingual content, handbooks, high-quality service manuals, etc. is hugely important. Allowing leading automotive manufacturers to support their customers, dealers and services centers around the globe.

Increasingly automotive manufacturers need to tailor their product content to accommodate product variations and customizations to meet legal, language and cultural preferences and their local customer preferences. Companies like Renault are turning to SDL to help manage the localization processes.

SDL accelerates global delivery of widely-varying, complex content

SDL’s global information management (GIM) solutions and services bring together all relevant content resources, across your content lifecycle – from authoring for a global audience through managing the localization process to publishing. SDL Global Information Management solutions help companies to:

Re-use approved technical content across multiple documents and delivery channels (e.g. Web, CDs and printed owners and service manuals)
Speed content authoring processes, improving content consistency and quality and lowering process costs
Build brand messaging consistency across all content and delivery mechanisms
Leverage and re-use content created in any authoring environment, in any language – further exploiting existing information assets
Streamline localization processes, through any combination of project in-sourcing or outsourcing
Provide an enterprise-wide platform for rapid renewal of content wherever used

See the results of independent research (TEI Study) for more information on the business benefits of adopting a Global Information Management strategy.

Case Studies

DaimlerChrysler 與 SDL 將翻譯產能提升 35%

「對汽車業者而言，快速提供高品質的車主及服務資訊是車輛計畫的成功關鍵。在將 SDL KbT 系統與 Tweddle 的內容管理/傳遞系統進行整合之後，我們所提供的解決方案能為車輛分配、客戶服務、客戶滿意度及客戶收益，帶來正面的影響。」

CNH - 經銷商網路可取得多語言 eSupport 技術資料庫

「透過經過核准的解決方案建立的知識庫，我們的經銷商網路現在若有任何問題，可以在任何時間取得多國語言的支援。所有經銷商在 ASIST 中所搜尋的問題，有 80% 可獲得解決，只剩下 20% 需升級處理。我們的系統停用時間因此而縮短，進而提升客戶的滿意度。」

Solution Brief

全球資訊管理解決方案簡介

SDL 全球資訊管理解決方案成功協助了業界領導廠商，範圍遍及汽車、技術、零售、金融、政府，以及生命科學產業。有了 SDL，企業即可迎接全球市場競爭激烈的挑戰，達到更為優異的國際市場績效表現，提高消費者對品牌的認知，增加客戶採用率，並得到客戶終生的信賴與支持。

Product Brief

SDL KbTS 產品簡介

獨特的 SDL Knowledge-based Translation System TM 突破傳統翻譯品質與產能。所有先進的語言翻譯技術均與專家語言技術緊密整合並相互搭配。

SDL TMS 產品簡介

全球化資訊是國際企業的動力來源。主導決策的訂定、促進溝通交流，並支援商業交易的進行。

Industry White Papers

OneWeb 白皮書：「在地化管理全球品牌」 - Forrester Consulting

現在公司要管理品牌形象與一致性，其壓力比之前大上許多。為什麼？激烈的競爭、改變消費者行為的管道與日俱增、加上商品化的商品，使得品牌管理以及創造差異化品牌經驗的程序愈顯重要與複雜。

全球資訊管理的整體經濟影響

Forrester Research 的報告說明了部署全球資訊管理 (GIM) 解決方案的業務影響瞭解 GIM 如何協助降低內部與外部的本地化成本，以及正確的 GIM 策略如何提升全球市佔率。