The WOW Factor: Winning Your Share of the World Online Wallet
e-GDP measures internet addressable wealth, or online GDP -- not just e-commerce, but total spending power of world online populations. In updated 2008 figures, just released by Common Sense Advisory, e-GDP is now calculated for 75 language populations across 100 wired nations.
The new figures go beyond consumer markets to also draw out B2B opportunities by economic segment. Successful website globalization renders a set of user experiences in a way that makes core information and services available to audiences in many countries, speaking many languages. These findings are a result of the analysis of the 505 top websites in the 15 largest world economies.
In this webinar, featuring Ben Sargent from Common Sense Advisory, marketing executives will learn which languages and countries to target, in what order, to build their global brand and capture their share of WOW, the world online wallet. The webinar will deliver:
Metrics for maximizing the total available audience for a website
Systematic method for analyzing the business reasons for building a global web presence
How to measure the success or failure of a website in meeting global website business objectives.
How companies around the globe guide visitors through their online customer experience.
What countries and languages these companies support on their websites, and how to benchmark against these sites.
Figures for what percentage of “internet addressable” gross world product the top online languages represent and which languages to focus your translation budget on.
