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SDL Appoints Terry Lawlor as Vice President of Worldwide Marketing

Bringing successful technology solution marketing experience to SDL

SDL Maidenhead , United Kingdom
2004年2月9日

MAIDENHEAD, 9 February 2004 - SDL International (LSE: 'SDL'), the world's leading provider of multilingual service and software solutions, today announced the appointment of Terry Lawlor as vice president of worldwide marketing. Lawlor will be responsible for marketing strategy and execution worldwide. He brings to SDL extensive experience in enterprise marketing of software and service solutions.

  "Terry Lawlor's knowledge of enterprise solutions, building brand recognition and developing new markets will be a tremendous asset for SDL," said Mark Lancaster, chairman and CEO of SDL. "He will be instrumental in helping us accelerate our leadership position in localization software and service solutions. We look forward to his energy, drive and thought leadership contributing to continued growth for the business."

Prior to SDL, Lawlor was EMEA marketing director at SupportSoft, a support automation and knowledge management company, where he was responsible for significant growth in EMEA business. He also managed worldwide e-marketing initiatives and had business development responsibility with strategic partners in EMEA. Previously, as marketing director at database software company Informix Software, Lawlor successfully opened up new markets in content management and e-commerce. He is a graduate of Durham University in the UK and has held senior management positions in marketing, sales, customer services and R&D.

"SDL has a track record of high growth and strong management which has made it one of the UK's most successful software and services companies," commented Terry Lawlor. "It is an exciting time to join, with global organizations now realizing the importance of high quality localization for the success of their business. With a worldwide leadership position in localization solutions that deliver the lowest total cost of translation, SDL has an excellent opportunity to further increase market share."


關於 SDL

SDL 是全球資訊管理 (GIM) 解決方案的領導廠商,能讓企業組織加速向全球市場提供高品質多語言內容。 其企業軟體及服務與現有業務系統整合,可從編寫、出版到整個分散式翻譯供應鏈,管理全球資訊的遞交作業。

全球產業領導者均仰賴 SDL 為其 GIM 流程提供企業軟體或代管服務,這些企業包括:ABN-Amro、Best Western、Bosch、Canon、Chrysler、CNH、Hewlett-Packard、Microsoft、Philips、SAP、Sony、SUN Microsystems 及 Virgin Atlantic。

SDL 已建置逾 500 個企業 GIM 解決方案、在整個 GIM 生態系統部署逾一千萬套軟體授權,每個月並為 1,000 萬個客戶提供隨選翻譯入口網站存取。 超過 1,000 位專業從業人員透過其全球性基礎架構 ( 超過 50 個辦事處遍佈於 30 個國家中) 提供諮詢服務、實作與語言服務。 如需更多資訊請造訪 www.sdl.com

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EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com