Language plays a pivotal role in today’s global market. Increasing customer expectations require companies to support more content in more languages, across more regions. But constraints on resources and budgets can limit coverage and have a negative effect on global market share.

This independent study, commissioned by SDL and carried out by the independent technology and market research company, Forrester Consulting, found that properly localized information is a source of competitive advantage when launching products and services across global markets.

The study of six leading global companies found that they had realized significant benefits by deploying a Global Information Management (GIM) solution. These benefits included:

• Reduction in internal costs, time and effort to create multilingual content
• Large reduction in external localization costs
• Significant effect on global market share (for the composite company, the loss of global market share was $4.7bn over a 3 year period)

Global Information Management is a combination of leading-edge technology, best practice business processes and people to help reduce the cost, time and effort of creating and managing multilingual content. To understand the effect that adopting a GIM strategy can have on your global business, download a free copy of the TEI report and register for the Forrester Research web seminar below.

Webinar:

Forrester Webinar: Best Practices in Global Website Management

Featuring: Forrester Consulting

Date: Wednesday 23rd July 2008
Time: 16:00 GMT

Hear from Ron Rogoswki, Principal Analyst with Forrester® Research, on how to successfully develop and implement a global information management strategy for your website.