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 Retail 

Bespoke targeting

Challenges

To connect with your customers, you need to understand and communicate with them as individuals.  However, consolidating all the data gathered from the interactions they have with your brand and then presenting the right offer to the right individual at the right time across the right channel is a major challenge for retailers.
 
Bespoke online targeting is another big issue.  The growth of product catalogues and the globalization of websites mean that the number of countries served across the world and webpage views are increasing. This makes targeting online customers as individuals even more complex.

So how do you deliver the best global personalized shopping experience?
 
  • Retail-specific analytical and reporting tools to improve customer understanding
  • A campaign management solution that enables you to easily target customers with the right offers, at the right time, on their preferred channel
  • A central command center that provides 100% control for managing all areas of your website

Market smarter: follow your customer’s lead

Retailers and Consumer Packaged Goods (CPG) companies are always listening to their customers.  Social media, digital communications, websites and in-store interactions provide data on what customers like and what they don’t like, what they buy and how often.  But are you taking action on what your customers are telling you?   Best in class retailers and CPG marketers are.  They are consolidating data captured across their organizations and creating a single view of customers. This enables their marketing teams to better understand how people are interacting with their brand, effectively move a customer along a profitable path of purchase and communicate with them in a manner that transforms a shopper into a high-value customer.
Engaging shopping experiences

Create personal and engaging shopping experiences

Create a more engaging shopping experience by using best practices and insights from shoppers’ behavior and generated content.
 
Predicting the items a shopper will buy and when they will buy them allows you to provide a personalized experience. This results in increased accuracy for cross-sell and up-sell campaigns, personalized search, guided navigation and the ability to build early warning systems to spot potential defectors.
 

If you know a shopper has come to your website from Google ads, what does that tell you? It could mean they’re price sensitive, in which case you could emphasize free shipping. If they come to your site via an e-newsletter the likelihood is they’ve been to your site before and maybe bought something, so you’d treat them differently, displaying items they may like based on a previous browsing or purchase behavior. SDL Fredhopper’s technology helps you to target the right information to each shopper’s individual needs.

Fredhopper’s dashboard interface, which converts business insights into merchandising rules, empowers marketers to intuitively implement sophisticated merchandising strategies. It’s all about leveraging the insights and increasing the probability of a sale.

We do the math. You do the marketing

Here’s why some of the world’s largest retailers are using SDL Fredhopper:

  • Flexible point-and-click integration with all relevant systems 
  • Manages all positions from a central command center, giving 100% control
  • Fredhopper empowers anyone within an e-commerce organization to run initiatives themselves 
  • Replaces labor intensive manual targeting efforts with smart targeting rules 
  • Evaluates the context of every shopper interaction and utilizes powerful analytics and user-defined marketing rules to deliver optimal marketing messages 
  • Automated optimization across all shopping scenarios, display positions and channels 
  • Enables retailers to articulate their sales scenarios and adapt and optimize in a timely manner.
  • Providing on-going support and best practice advice, it helps retailers ensure their personalized targeting programs are being deployed successfully. 
Personalized shopping experience