- Retail-specific analytical and reporting tools to improve customer understanding
- A campaign management solution that enables you to easily target customers with the right offers, at the right time, on their preferred channel
- A central command center that provides 100% control for managing all areas of your website
Market smarter: follow your customer’s lead
Create personal and engaging shopping experiences
If you know a shopper has come to your website from Google ads, what does that tell you? It could mean they’re price sensitive, in which case you could emphasize free shipping. If they come to your site via an e-newsletter the likelihood is they’ve been to your site before and maybe bought something, so you’d treat them differently, displaying items they may like based on a previous browsing or purchase behavior. SDL Fredhopper’s technology helps you to target the right information to each shopper’s individual needs.Fredhopper’s dashboard interface, which converts business insights into merchandising rules, empowers marketers to intuitively implement sophisticated merchandising strategies. It’s all about leveraging the insights and increasing the probability of a sale.
We do the math. You do the marketing
- Flexible point-and-click integration with all relevant systems
- Manages all positions from a central command center, giving 100% control
- Fredhopper empowers anyone within an e-commerce organization to run initiatives themselves
- Replaces labor intensive manual targeting efforts with smart targeting rules
- Evaluates the context of every shopper interaction and utilizes powerful analytics and user-defined marketing rules to deliver optimal marketing messages
- Automated optimization across all shopping scenarios, display positions and channels
- Enables retailers to articulate their sales scenarios and adapt and optimize in a timely manner.
- Providing on-going support and best practice advice, it helps retailers ensure their personalized targeting programs are being deployed successfully.