Electronics and High-Tech 

In the fast-paced and increasingly globally competitive world of consumer electronics and high-tech, you face the pressure to simultaneously roll out multiple products across global markets and respond to and engage with, the ever-evolving needs of the modern consumer. 

SDL helps its customers in this industry gain competitive edge by:

• Getting products to global markets faster, controlling brand consistency and better engaging with today’s consumers
• Providing a consistent customer experience across all channels
• Measuring and driving product launch success in global markets

Launching a product to global consumers requires the creation and management of large amounts of technical and marketing content. SDL solutions simplify content management and streamline the translation process, enabling you to simultaneously ship products into global markets. By combining technology that streamlines the creation of content – be that web content or technical user information, together with language technology solutions, you can automate many of the manual tasks associated with creating multilingual user and web content.

Structured content technology empowers organizations to create content in reusable topics of XML (DITA).  This allows you to store, manage, share and publish content in a manner that is tailored and targeted to the end user.  This also speeds the process of content delivery and localization, resulting in lower costs and happier customers. 

SDL language technology solutions enable electronic manufacturers to reach markets faster, in more languages and with higher levels of content accuracy.  Also, automated translation solutions can play a vital role in raising customer satisfaction by extending the number of languages delivered through support portals and knowledge bases and therefore enhancing the customer's experience.

Differentiation of a product spans the entire consumer lifecycle, from marketing to customer support. Rely on localization services to gain competitive strength by maintaining product differentiation and controlling brand consistency across international markets to meet the needs of the diverse global consumer. 

Improve the online buying experience or post-purchase support experience by tailoring content to your customer’s needs. SDL solutions enable global businesses to engage with their customers in the language, the media and at the moment they choose.  Provide a truly global website with a consistent look and feel while reflecting regional preferences for local consumers with a web content management solution.

SDL’s patented Launch Product Commitment Score (LPCS) is designed to measure and track day to day, or even hour to hour, what customers and the market are saying about your products, your marketing and your customer experience in the first critical weeks between product disclosure, launch and the early adoption phase.

Additionally, LPCS coupled with SDL SM2 provides the ability to monitor brand reputation, campaign effectiveness, and competitive response. With immediate access to billions of social media mentions, blogs, tweets, posts, images and conversations, you can access the metrics for every competitor's product launch and benchmark their performance against market leaders. It also gives you a unique opportunity to learn from past successes, avoid costly mistakes and constantly improve product launch effectiveness.