Automotive 

We enable you to reach international markets faster, gain competitive advantage, maximize your market share, drive global revenues, reduce your costs of production and increase brand equity by:

• Maintaining brand consistency and relevancy across multiple channels and languages and across all your different brands
• Engaging customers with personalized content in their language
• Reaching global markets faster at reduced costs
• Improving customer experience and engagement by providing excellent online Customer Service
• Industrializing your content production cycles with the same stringent standards as your manufacturing processes
• Reflecting the differentiating quality of your products throughout all your content and customer touchpoints

In order to differentiate yourself, you need to maintain brand consistency and content relevancy across the various types of information that your prospects and customers need, in their own language, as well as across all your production centers and across your different brands or product ranges. This includes service and customer support information - owner manuals, repair and diagnostic manuals, Repair Times, warranty information, customer service knowledge bases and training material – as well as web content. All information and documentation you produce needs to reach your customers in their language, with perfect consistency across all products and communication channels.

Every vehicle is slightly different, so the content you provide to customers must reflect that difference. You need to ensure the information is personalized for both the customer’s buying needs and their regional preferences.

Tailored product content is needed to accommodate product variations and meet legal, linguistic, and cultural preferences.  Additionally, you need to provide consistent and relevant after-sales support content.  Our structured content solutions accelerate the delivery of complex content to help you succeed in global markets. 

In order to meet the needs of your global customers, you need to make information available in a wide array of languages. See how SDL language services and language technology can help you to easily deliver multilingual content to engage your customers in their language.

By creating, managing and translating your content with solutions that connect to your existing systems, you are able to reduce costs, increase efficiency, and accelerate the speed you launch products to global markets.

Language technology helps to improve the quality of translations and streamlines the process by automating many of the manual tasks involved in translating content.

Use structured content technology to manage and deliver thousands of variations of automotive consumer materials and operating manuals worldwide.

The demands on automotive websites are high. They are not only a place for window shopping but also represent the brand identity and show the entire value proposition of your offerings. That’s why for many premier automotive brands, design, interactivity and highly dynamic content is the norm. Visitors also want extra features, like being able to create a wishlist of features and car configurations and finding out where their closest dealership is located. By providing these additional features to your online customers, you improve the customer experience and differentiate yourself from the competition.

Our web content management system will give your website a consistent look and a global feel across all customer touch-points. Combining it with our language technology solutions enables you to instantly replicate your site in multiple languages with consistent branding whilst providing the flexibility for local offices to adapt the content for their markets.

SDL also helps the automotive industry by responding to your critical need to make service (diagnostic and repair) information available to your global networks and reselllers in all languages and in near real time. We help to ensure the synchronization of all product data to maximise the quality of the service, reduce service cost and improve customer satisfaction.

One of the most critical requirements for car manufacturers is ensuring the quality of information that you provide to consumers. Your documentation and information need to reflect and support the quality of your products and branding in every global market. SDL’s solutions can help you drive quality and brand consistency globally.