SDL's global customer experience management solutions
Analysis & intelligence
Develop marketing, sales and service strategies that provide superior local customer experiences using insights from big data to understand customer needs and preferences.
- Consolidate and analyze data to understand customers at every step of their journey and develop actionable insights to optimize their experience
- Monitor social media conversations and analyze sentiment in over 50 languages to understand and improve your customers’ experiences
- Take actions to avoid customer experience issues before they occur using predictive analytics and executive dashboards to share essential insights
- Measure and increase customer engagement and improve experiences using our unique Customer Relevance Score
Content creation & management
Improve the global customer experience by providing customers with relevant engaging content across multiple channels.
- Provide relevant local online experiences to customers worldwide by empowering regional teams to adapt messages for their markets whilst retaining central control over brand consistency
- Engage customers in their language, on their preferred device with personalized product information based on demographics, customer profile and query context
- Analyze how customers use your content and improve it to better meet their requirements
- Engage customers with a rich-media experience by easily integrating video across multiple channels and languages
Engage your customers faster and more cost effectively with culturally-relevant content in their language to provide a local customer experience.
- Ensure high quality content across all languages using our translation, desktop publishing, and media localization services
- Create multilingual content that engages your customers in their language more quickly and cost effectively using our market leading translation software and machine translation
- Engage customers in multiple languages more easily by reducing translation effort using our translation management system to centralize multilingual assets and maximize reuse
Optimize customers' experiences through highly personalized marketing campaigns that engage them with relevant content, at the right time, on the right channel, on their preferred device.
Watch the video to see how our solution helps retailers enrich their customers' experiences.
Engage your customers on their preferred channels and ensure a consistent and relevant customer experience across all channels to increase their satisfaction and lifetime value.
- Provide a consistent multi-channel online experience by creating content once and publishing it on your website, mobile website, social media sites, email and printed media
- Provide product information on customers' preferred channels faster and more cost-effectively by writing in reusable topics using our structured content technologies
- Easily orchestrate marketing campaigns that engage your customers across multiple channels; including web, mobile, SMS, email and direct mail
Customer experience optimization
Target customers with relevant content and communicate consistently across all channels and languages.
- Personalize web content based on customers’ language, location, and their current and historic behaviour
- Use realtime targeting to show customers the products and offers most relevant to them and to personalize search and navigation
- Ensure customers can find the information they want by aligning terminology and brand style guidelines with your multilingual search engine optimization strategy
- Communicate consistently across all languages by optimizing content for localization and using terminology correctly with global authoring