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The challenge

Brands’ budgets and resources have rarely increased in line with channel growth. The daily reality for marketers is a world of increasing costs, and loss of speed and agility. 

To overcome these challenges, global brands need to maximize the creation, post-production, adaptation and delivery of branded content. 

Brand teams often focus on the ‘What’ of omnichannel delivery. Often the ‘How’ of adaptation and implementations are an afterthought.

Learn more about SDL Marketing Solutions

Optimized & efficient

Content Production Services enables brands to maximize both content production and usage across global markets. We optimize the delivery of global brand content in-market, creating significant cost efficiencies and reducing time to live. SDL is a single-source partner that can cost-effectively consult, plan, adapt, manage and deliver all your marketing assets and campaigns, ensuring they work across every channel and remain globally on-brand. 

We deliver through our content production hubs and partners in every region. Our global content production experts deliver any internal and customer touchpoint, from presentation formats, print, digital and television advertising, to web and social media content.

A wide range of complimentary modular services

Our services can be standalone or integrated with other services you may need to optimize the delivery of global branded content. They include:
Global Consultancy Services
Consultancy Services
  • Global shoot consultancy
  • Content production planning assistance
  • Shoot planning - maximize creative output
  • Cultural consultation and testing
Global Adaptation Services
Global Re-branding
  • Adaptation of all materials into new brand design guidelines
Imagery Adaption
  • Cultural consultancy
Video & Rich Media
  • Local VO talent sourcing & recording
  • Editing for different channels
  • Edits or addition of extra shots or adjustment or creative for local cultural sensitivity
  • Animated graphics
  • On-screen text/supers
  • Subtitling
Post-production
  • Post-production services
Multichannel Delivery
  • ATL Advertising (TV, Press, Radio, Cinema, OOH, Digital)
  • BTL Advertising (Print, POS, Digital banners, Digital content, eCRM, Social Media)
  • Internal communications & engagement (Presentations, Video, eLearning)
Testing
  • Feature/Function testing
  • OS testing
  • Cross-browser testing
  • Platform testing
  • Reporting and analytics