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_tcm10-4272_w368.png "5 Ways to Boost Marketing Revenue with Big Data")
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
In the new world of customer-led retail, merchants must embrace multi-channel data sources that reach consumers with more individualized offers, products and communications. Download »
_tcm10-4271_w368.png "7 Steps to make your email activity more effective")
Emails should be targeted. Better yet, they should be highly personalized and offer customers something they are truly interested in. Unfortunately, most emails don’t take into account how each customer has interacted with your other emails. And that is not helpful – for you or your customers. Download »
Download the Ecommerce Best Practice Compendium Whitepaper Download »
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Pervasive Engagement Management (PEM) provides organizations a top-line strategy and perspective that transcends the tactical and functional efforts that consume the energies of so many marketing teams. Download »
This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Download »
The information revolution has connected people in powerful ways and redefined industries. It has produced a new type of customer and is driving unprecedented change for companies. Download »
Engagement has become the new currency in this era of marketing overload. Leading practitioners are developing the capabilities focused on three general areas of competency: conversation, context, and content. Each of these domains plays an essential role in facilitating engagement, in moving the engagement currency from one hand to another. Download »
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Use these useful top tips to ensure your localization project is successful Download »
This ThoughtMatrix whitepaper describes how SDL Tridion is uniquely suited to address multi-site, multi-channel and multi-locale operational and personalization challenges. The paper provides examples and shows how SDL Tridion BluePrinting technology is expressly designed to simplify this type of complexity. Download »
Which devices really matter for your mobile strategy? Which platforms dominate your market? Just how long is the Long Tail of mobile devices in your industry? What impact will technologies such as HTML5, CSS3, Javascript, and AJAX have on your mobile strategy? Site or app, what is the right approach for your mobile use case and target audience? Download »
Driving better communication by understanding purchase patterns of your customers Download »
Tips on Developing Best Practices to Avoid Pitfalls and Enhance Your Overall Strategy Download »
Writing an RFP for localization may seem like a straight forward task but, as with all RFPs, the more specific you can be regarding your requirements the more likely it is that responses will address your needs. Download »
Big Data is the next big thing, a game changer and a way to create significant competitive advantage. Why is Big Data important to you? Are you ready to capture, aggregate, analyze and visualize massive data sets? What are the three things every executive should consider before embarking on a Big Data initiative? Download »
Leveraging the power of a crowd is an appealing idea. Learn the four ways you can use the crowd to improve your global business, and the ways in which to guarantee success. Download »
A little over 25 years ago, IBM launched the world's first home computer and since then the computer and related technologies have changed the world and provided an information-rich society. But how do these developments help in a world with new rising economic powers and the need to communicate to consumers in their own language? Download »
This SDL White Paper looks into how the multilingual dimension of product information management can be severely underestimated by the emerging initiatives. It outlines recommendations for implementing a Global Information Management (GIM) platform: beginning with global XML. This is the vision to store information in an XML language–and then replicate it in multiple languages across multiple channels of communication. Download »
HTML 5 is not a ratified standard. However, all leading browsers are already implementing HTML 5 support and most major websites are making use of the new features[1]. Organizations targeting a global audience should be investigating this technology and its potential now. Download »
This paper will consider why there is a growing requirement to publish local language content and will discuss the models for applying machine translation to tackle this issue. Download »
This paper asks whether it is time to outsource the entire localization process and provides a simple seven point framework for success in business process outsourcing for localization and illustrates the four fundamental mistakes organizations commit when looking to outsource localization services. Download »
During uncertain economic times an organization can still reposition itself positively in the global market. It requires a company to take proactive, measured steps to strengthen their existing base while maintaining a long term perspective. Learn how proactively reviewing and utilizing alternative sourcing strategies including both outsourcing and cosourcing allow a company to simultaneously protect the existing business while aggressively managing the top-line. Download »
By applying social media data to customer experience management using the SDL Customer Commitment Framework, companies have the ability to create product, engagement and brand strategy to enhance customer experience as well as a measurement system to target investments and activities for continual improvement. Download »
Best practices for integrating analytics into your marketing strategy Download »
Six key programs that best in class consumer goods marketers employ. Download »
What’s on the horizon that will drive customer engagement and loyalty this year? Loyalty 360 asked their members to help uncover the key trends marketers believe will most impact the industry in 2012. Download »