SDL Tridion 
 Engaging your customers anywhere,  
 anytime, any channel 

The promise of targeting, profiling & personalization seems a little like a genie in a bottle who emerges and grants you your three wishes before you’ve uttered a word.

For marketers and customers alike, this seems like an impossible dream. For marketers, it means presenting the right information at the right time to the right customers. For customers, it provides the ultimate royal treatment: immediate wish fulfillment. But we live in the real world. And the real world requires a real solution to make the magic happen. 

SmartTarget knows where visitors come from — Google, Facebook, Twitter, your search marketing campaigns or affiliate websites — and enables you to target and optimize your landing pages based on these sources. It also uses the search terms from search result referrals, so you don’t need to second-guess what your visitors are looking for.

• Grab their attention. With SmartTarget, you grab your visitors' attention right from the first click. 
  
• Engage their interest. SmartTarget lets you create and apply intuitive targeting rules for your entire website to deliver relevant and personal engagement. 
• Win their loyalty. SmartTarget increases conversion by predicting the offers to which a customer is most likely to respond