SDL Tridion 
 Engaging your customers anywhere,  
 anytime, any channel 

Today, websites, print, email, mobile, social network interaction are part of every waking moment. An integrated cross-channel experience ensures you engage customers and prospects in as many of those moments as possible.

SDL Tridion architecture is designed for the cross-channel experience, helping marketers to create, use, optimize and repurpose every message, translation and brand element, across all channels, easily and simply.

SDL Tridion is an acknowledged leader in facilitating multi-site management. 

Global marketers recognize the value of providing local websites for local audiences. SDL Tridion's multi-site management ensures you create relevance for different cultures and markets, messages and campaigns. These adaptations may be as subtle as a color change or a locally relevant image, or as specific as providing a locally targeted campaign or approach that is sensitive the local cultural values or market opportunities. 

SDL Tridion enables communication professionals through effective multi-site management and reflects their global market approach within both corporate and local websites.

Using SDL Tridion’s mobile website management capabilities, you can provide a unique mobile offering. Content previews, device detection, media trans-coding and mobile services are all just part of our mobile website capabilities... all of this with advanced web content management capabilities.

SDL Media Manager allows you to capitalize on the power of video. SDL Media Manager offers:

• Media Asset Management: store, resize, trans-code and insert videos  
• Media Rights Management: brand video content and create in-video customer interaction 
• Cross Media Distribution: distribute videos across multiple devices (Flash, Silverlight, HTML5, mobile devices, digital signage, social shares etc.) 

SDL Outbound Email manages and optimizes email marketing within SDL Tridion. You can: 

• Coordinate email campaigns with your online, mobile and print campaigns.
  
• Target emails through segmentation and personalization. 
• Ensure brand consistency using predefined templates and cross-channel campaign elements.
• Reuse, update or create any content for all channels through SDL Tridion BluePrinting. 
• Track results for individual contacts or distribution lists.