Your key differentiator
|Website globalization||Create that perfect balance between centralized campaign management and locally relevant content. Facilitate easy website localization and translations, while retaining control over mission-critical messaging.|
|Brand management||Maintain control over brand-critical content to all websites and digital marketing platforms through automatic sharing of brand-related assets.|
|Target audience marketing||Create targeted websites and web content for your target audiences based on visitor profiles and segments while saving time and cost through reuse of content assets.|
|Multi-channel marketing||Manage and launch your growing channel-specific assets while benefiting from content reuse and synchronization between channels. Web, email, mobile sites and print benefit from an inherently integrated approach to content management.|
BluePrinting provides a flexible content modeling mechanism, modeling both content and processes. You identify what you want to control centrally and what you want to adapt for local or channel-specific rollout.