BluePrinting: meeting business needs through technical elegance
BluePrinting provides exceptional operational efficiency, empowering marketing professionals to focus on developing new content and new opportunities.
Your key differentiator
| Website globalization | Create that perfect balance between centralized campaign management and locally relevant content. Facilitate easy website localization and translations, while retaining control over mission-critical messaging. |
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| Brand management | Maintain control over brand-critical content to all websites and digital marketing platforms through automatic sharing of brand-related assets. |
| Target audience marketing | Create targeted websites and web content for your target audiences based on visitor profiles and segments while saving time and cost through reuse of content assets. |
| Multi-channel marketing | Manage and launch your growing channel-specific assets while benefiting from content reuse and synchronization between channels. Web, email, mobile sites and print benefit from an inherently integrated approach to content management. |
What's inside
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BluePrinting provides a flexible content modeling mechanism, modeling both content and processes. You identify what you want to control centrally and what you want to adapt for local or channel-specific rollout.