The Product Content Maturity Model outlines the typical steps that are adopted as companies move from a traditional approach to technical documentation to a mature approach to structured product content. The model also describes how the move to structured content starts in one part of the organization and expands to include other organizations, such as Subject Matter Experts (SMEs), Field Service, Support and Training personnel, each of whom, enrich and consume product and technical information. 

The final stage of the model, represented by the fully matured organization, engages the customer and drives down support costs, by being able to intelligently build content on-the-fly that is tailored to the context of the customer.