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 Structured Content Technologies 

Structured Content

Certain types of information lend themselves more readily to structure than others. Product or technical information, information for training, and marketing datasheets are classic examples of content that can be organized in recognizable blocks of information, providing content reuse possibilities within your structured content.

 

By contrast, content that is more fluid such as marketing content or brand-oriented content often lends itself less easily to repeatable structures or content reuse.

Watch how Sam transforms Tech Doc Town into Engagement City!

Create content

A successful product content strategy starts with a holistic view of how your organization is creating content. Eventually the entire organization should be creating structured XML content, such as DITA and S1000D, unified under one common 'voice' to engage with customers globally.

As DITA and S1000D adoption continues to increase, there is a growing need for roles beyond technical writers to contribute and review content in XML, to increase the value of that content across your organization and to close the loop between content developers and contributors. 

Manage content

To gain the maximum benefit from your structured content, it is essential to manage all of the moving parts in relationship to one another. 

Technical information is always living and moving. When content is structured, a challenge arises as to how to manage all of the moving parts in relationship with one another.  This is a very significant challenge without a Component Content Management system (also called a CSDB in the S1000D world) in place. Some organizations set down the structured content path thinking they can do without a Component Content Management (CCM) system. This is a fatal mistake. They find that they can’t manage the relationships between all the moving parts that comprise the world of structured content. In the end, they triple their time to adoption or even fail in their approach.

Publish content

Engage your customers and partners with valuable content delivered by traditional and dynamic publishing tools.

Do you issue product or service manuals? Do you need an interactive delivery solution that provides advanced distribution and viewing of XML content? Are your customers demanding unique and personalized communication? 

From the same single XML-based source, SDL's Structured Content Technologies allow you to publish to the Web, PDF, CD-Rom or other media. Publishing can be based on XSLT or XSL-FO scripts for Web publishing, or can be done through a publishing engine like SDL XPP, SDL LiveContent, Antenna House, Adobe FrameMaker, or others.