Looking for Alterian? On January 30th, 2012 SDL acquired Alterian, a leader in social media analytics. Alterian Insights and Alterian SM2 are now part of SDL's Social Intelligence Solutions

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 SDL Social Intelligence 
 Optimizing the Customer Experience  
 with Data-Driven Solutions 

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Social Media and the Customer Experience

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How could Sheraton Hotels utilize brand perception of its parent brand, Starwood Hotels, to boost brand equity and increase repeat visitors?

Xbox vs. PlayStation Battle

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Enable Brand Advocates

Are your customers actively promoting your brands, products and messages to their network? 

‘Word of mouth’ is one of the most powerful forms of marketing. When your customers are saying positive things about you and spreading the word, you flourish. When they do the opposite – well, you know how that goes. Finding the right path to building a strong base of champions for your brand and products isn’t always easy. 

SDL Social Intelligence helps you inform your brand strategy for the express purpose of creating passionate advocates and evangelists. It gives you the specific insights and tools you need to foster loyalty and commitment among your customer base. 

Get the intelligence you need to:

  • Foster loyalty toward your brand and products within your customer base
  • Create strategies that enable customers to enhance your brand’s perception amongst their peers
  • Transform your primary audiences into broadcasting channels to magnify your brand’s presence

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Interested in learning more about how social intelligence can impact your business strategy? View our case studies, white papers and other resources to learn more.