Looking for Alterian? On January 30th, 2012 SDL acquired Alterian, a leader in social media analytics. Alterian Insights and Alterian SM2 are now part of SDL's Social Intelligence Solutions

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 SDL Social Intelligence 
 Optimizing the Customer Experience  
 with Data-Driven Solutions 

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Social Media and the Customer Experience

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How could Sheraton Hotels utilize brand perception of its parent brand, Starwood Hotels, to boost brand equity and increase repeat visitors?

Xbox vs. PlayStation Battle

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Create Engaging Content

Is your content being shared? 

There is a lot of noise online and only the best content and messages break through. If you don’t create engaging content your message gets lost in the clutter. With so much content readily available, quality matters. In the digital world your success hinges on understanding not just who your customers are and where they go online, but also what they talk about in their own words. 

SDL Social Intelligence helps inform your content marketing strategy so you produce more relevant and engaging content. It helps you transform your customers into broadcasters of your message, which in turn magnifies your market presence. 

Get the information you need to:

  • Identify key moments of opportunity for connecting your message to your customers
  • Understand the most important content attributes to drive engagement
  • Implement scores and diagnostics to monitor and improve the success of content
  • Amplify the reach of your message by leveraging your customers’ voices

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Interested in learning more about how social intelligence can impact your business strategy? View our case studies, white papers and other resources to learn more.