With multiple channels, multiple languages and multiple content types being published online, it is crucial to optimize that content to make sure that it is clear, concise, consistent and, above all, easy to find by your customers.
SDL Global AMS enables you to optimize your content for search, for structure and for localization, all in the name of delivering on a better customer experience for your customers when they are searching for information.
Authoring for global communication
Often, localization is an afterthought and information development does not take into account the impact that inconsistencies can have on the quality and accuracy of localized content further downstream. In fact, many of the quality issues and concerns that organizations have with localizing content can be fixed up front by putting in place a strategy to author for localization or 'write for translation'.
SDL Global AMS is designed to connect to the localization process and guide content authoring teams to create content that is appropriate for localization and machine translation, which helps ensure a higher quality translation and better communication with your global customers.
Controlled authoring and style guide assistance
Global organizations are likely to have content authoring teams distributed throughout the world and need to control their authoring standards to ensure the organization is consistent in the way it describes its products, services and offerings to its customers.
Many take the approach of controlled authoring, introducing standards such as terminology and style guides to ensure consistency and compliance are delivered by all content authors. The foundation of SDL Global AMS lies in controlled authoring and it allows organization to design their own controlled authoring guidelines and share them across the organization.
The foundation for consistent and clear content lies in getting your terminology strategy right. Terminology management is also crucial for your search and SEO strategy so that your customers can find you, your products, and get help easily. You will also need to manage terminology in line with your localization strategy to ensure that your products or services are being described consistently across markets.
SDL Global AMS allows content developers to create their content using the correct company terminology right from the start and align that with localization.
Organizations as a whole must embrace the brand and represent it in all the content and touch points with the customer. Whether you are writing web content for the marketing team, updating technical documentation, or authoring support articles, it is crucial that your brand is represented properly in your content. This means ensuring that brand guidelines, content style guidelines and terminology glossaries are combined and adhered to at all times.
SDL Global AMS is the tool for ensuring that written content adheres to such guidelines, allowing you to manage your brand at the most minute detail - the individual word.