SDL Fredhopper 
 Create personalized and engaging online shopping experiences 

Targeting, personalization, search and merchandizing for eCommerce

SDL Fredhopper makes it easy for eCommerce marketers to target the right customers with the right items, in the right context. It is designed to optimize the online shopping experience, while increasing conversion rates, revenue and customer lifetime value.

Predictive targeting

Offering your shoppers the right items and a relevant shopping experience based on what you know about them and how you want to grow your eCommerce business will open the doors to higher conversion rates, returning and loyal shoppers, and a shopping experience that differentiates your store.

SDL Fredhopper’s predictive targeting and recommendation engines give you the access to all the relevant customer, commercial and product data points and empowers you to blend together a ‘cocktail’ of data to create smart merchandizing rules. The engine can then combine these rules with algorithms that predict shopper affinity and likelihood-to-purchase for individual items in your store.
SDL Fredhopper predictive targeting capabilities are:
  • Predict what shoppers search. SDL Fredhopper’s intelligent eCommerce search can predict a shopper’s search intent and display suggestions not only for search terms, but also for items that shoppers might like, all within the search box.
  • Predict what shoppers desire. SDL Fredhopper’s predictive targeting engine assesses your shoppers’ affinity for items and the likelihood that they will purchase. It does the math for the marketer to understand what they should offer the shopper, and when.
  • Target with personalized recommendations. Using what you know about the shopper in addition to which items and content you want to promote, SDL Fredhopper can offer shoppers personalized item and content recommendations that help increase basket size and conversion.
  • Blend relevant commercial, customer and product data. Offering your shoppers the right products should be driven by a combination of data sources, such as items in stock, margin, most popular, highest conversion. SDL Fredhopper allows you to blend these data sources to offer the customer the most relevant item for them, and the highest performing product for your business.
Halfords leads the pack by creating unique and profitable customer experiences

Halfords leads the pack by creating unique and profitable customer experiences
(SDL Customer Success Story)

Tricia Owen-Williams, Head of Customer Experience for Halfords, talks about her vision for digital customer experience and how Halfords partnered with SDL to deliver unique and profitable customer experiences in online retail and merchandising using SDL Fredhopper. “The first benefit of the SDL Fredhopper implementation was that it was a huge amount of fun working with SDL Fredhopper…the team was so collaborative and it was so easy to trust them. The second benefit has to be conversion…since we’ve implemented SDL Fredhopper our conversion rates have been fantastic.”

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