Cross-sell and up-sell merchandizing campaigns
SDL Fredhopper puts power behind your cross-sell and upsell merchandising campaigns.
Target right item to the right person at the right time. SDL Fredhopper evaluates the context of every customer interaction. Using powerful analytics and user-defined marketing rules, it uses this intelligence to delivery the optimal marketing message to each and every customer.
Give your marketer full control. By replacing labor-intensive manual targeting with smart targeting rules and automated supervision, you free your marketers to focus on optimizing the customer experience.
Optimize through systematic learning. By seeing what works and what doesn't you can optimize your campaigns based on concrete results.
Use technology that supports marketing. Rather than technology "out-smarting" marketing, SDL Fredhopper supports marketing efforts.