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Alterian is now part of SDL! SDL has acquired Alterian to enhance its global customer experience solutions.
Read the press release in the News & Media section to learn more about SDL's acquisition of Alterian.
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  • Products
  • Analytics and optimization

 SDL Customer Analytics 
 Enhance the customer experience with  
 dynamic, data-driven communications 

Listen to your customers
Customer expectations are high and choices are typically based on positive interactions with a brand. By tracking purchases, marketing responses, surveys and social media conversations, our customer analytics software enables marketers to understand individual customers and better meet their needs, creating relevant customer experiences and building brand loyalty.
Case Study: Cisco
Maximizing the value of Cisco’s global contact universe

Retail Solution

Omni-Channel retailing with SDL technology.

Gaming Industry eBook

"How customer engagement drives player retention."

"Know it now" Analytics Webinar

Analytical tools that save time and money

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Customer insights that heighten understanding

Our customer analytics software brings together the data today’s marketers need to understand what customers are telling them through their activities, response to communications and social conversations. Powerful data analysis and visualization tools provide customer insights from the desktop interface. Marketers engage more effectively with customers and ultimately improve the return on their marketing investment.

Enter your email address for a live demo of SDL Customer Analytics

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Solution

Retail

Evolve Your Retail Marketing: Follow Your Customer’s Lead

Solution

Travel & Leisure

Welcome to the age of “consumer-led” travel.

Solution

Consumer Goods

A cross channel approach to consumer engagement

Dashboards & Reports

Today’s fast-paced business environment demands sharing marketing intelligence across an organization. Sharing actionable marketing insights is quick and easy with Customer Analytics.

  • Access and understand the user-friendly, intuitive interface with little training
  • Connect to dashboards directly from your web browser
  • Create dashboards and reports quickly and easily
  • Visualize data in gauges, traffic lights and standard grid and chart formats using wizard-driven graphing functions

Supports Multiple Marketing Functions to Improve Outcomes

Customer Analytics is a helpful resource that clarifies and simplifies marketing in several important ways: 

  • Business users gain valuable marketing insights by monitoring campaign response rates and ROI
  • Analysts bolster campaign planning with segment and post-campaign analysis
  • Business managers benefit from timely, actionable customer metrics and key performance indicators for marketing spend

Information Powers Enriched Marketing

Customer Analytics presents the wealth of information about customer interactions in a readily understandable format that enables marketers to make more informed decisions, leading to better campaign results, more quickly.

Learn more

View our Customer Analytics resources...

Case studies

Product & Solution Briefs

Research

Support & Training

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Next steps

Enter your phone number for a call back or your email for a live demo of SDL Customer Analytics

Product

SDL Campaign Manager

Campaign management software which engages customers

Product

SDL Email Manager

Deploy personalized email marketing that’s relevant and reported in real time

Product

SDL SM2

Easily capture and analyze data from social media channels