Engage Customers as Individuals
Today’s customers are no wallflowers. They are leading and directing conversations with the brands they support. To gain and retain customers, marketers must communicate with them as individuals using messages that are relevant, timely and delivered through their preferred channels.
Our campaign management software orchestrates multi-phase, cross-channel marketing campaigns to targeted customer groups. Real-time campaign response and activity data assure timeliness and relevancy of subsequent customer interactions to drive increased response, sales and retention.
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Full-Scale Campaign Management Software for Marketers
- Access the user-friendly interface that provides an intuitive method for defining and executing complex cross-channel marketing campaigns
- Generate, evaluate and manage a high volume of potential campaign segment
- Create discrete segments easily using selection rules hierarchy and planning tools
- Optimize response by evaluating target audience attributes and size
- Gain a comprehensive view of scheduled and executed campaigns and tasks
Campaign Management Software Made Easy
- Execute even the largest campaigns from a desktop interface
- Perform comprehensive evaluation and analysis using captured campaign responses
- Drive automatic campaign processing without user intervention, using real-time response and activity data
- Deploy campaigns for rapid test and roll-out with user-friendly set-up and configuration and real-time response capture and analysis
Campaign Management in a Highly Personalized World
The mass market is dead. Today’s most effective customer communications are highly personal. To grow a customer base, marketers must deploy campaigns that offer individuals value through their preferred channels. It’s the only way to build lasting customer relationships that grow more valuable through the years. Our campaign management software allows marketers to listen, learn and engage with individuals across channels and take them from new customer to loyal customer.